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    ANJ is ready with its Summer fare- Floret Bloom

    Designer Label ANJ launches its Spring - Summer 2021 range

    Summer is here and India's homegrown designer label ANJ is ready with its Spring Summer 2021 Collection called Floret Bloom. Fresh leaves entangled with blooming flowers come to life as summer arrives. Classic cuts and a soft palette of hues, ANJ’s Spring Summer 2021 celebrates nature’s abundance and the beauty of flowers.

    The latest collection of Anj takes inspiration from these beautiful beings and their array of colors, textures, and shapes, delicate baby's breath, daisies, gypsies come together in a lively confluence. Spring Summer 2021 at ANJ is all about nature’s abundance. Light, airy fabrics and a beautiful mix of colors & styles form the base of this collection. Inspired by the natural colour palette of sky, earth and forest tones, the garments largely have loose and relax fit and topped subtle floral and bird motifs this range is a perfect go to for a luncheon on a hot April day. The signature of the brand features alongside tunics and fusion wear garments that are made with semi-sheer textiles and are specially designed for the hot summer days.

    Speaking on the launch of Spring- Summer 2021, the brand’s founder and designer, Anjoo Karanjia said, “Nearly every sentiment can be expressed with flowers, happiness, love, sincerity, sympathy, gratitude and most importantly, it's very joyful. Arrival of summer brings the promise of new beginnings and renewal of life. What better than flowers to celebrate this refreshed sun kissed energy?”

    She added, “This collection is young, vibrant and colourful, most importantly very comfortable. We have kept the cuts and fits very classic, minimalistic and played with the hues & motifs this season. In a sense these outfits can be quite timeless, can flowers ever go out of fashion?”

    Anjoo Karanjia had launched ANJ in 2014 and soon it became a well-known brand for classic & elegant cuts, Indian wear inspired by contemporary silhouettes and designs. Not compromising on quality and innovation in design, bringing forth a range of exquisite array of designs to its loyal customers are some of the standards set by ANJ. The brand comes with a promise of a well curated range of looks appropriate for any occasion. Anj retails from various platforms including its dedicated e-commerce platform to order from the comfort of your home and a flagship store in Mumbai, where you can stop by for a touch and feel experience.

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